Direct Thermal labels are created for use with Direct Thermal Printers. These printers do not use a ribbon but actually “burn” the image onto the label so the print color is limited to black only, however, we can tint these labels to whatever color you need. These labels are for short-term use (6 months or less) and for products that will not be exposed to harsh conditions such as heat or direct sunlight. For example, you can use these for shipping labels or some food products that do not have long shelf life. Direct thermal labels can be printed for less than thermal transfer labels since they do not require a ribbon.